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How to add metadata to your surveys

With Feedbackly you can add metadata to the feedback you collect. This will help you segment feedback, identify users with their id’s, add transaction details like sums; or whatever you can think of!

 

You can view individual metadata values in the Response list-tab in Analytics or filter and group by the values on the charts side.

 

How to add metadata to your surveys

 

Adding metadata to survey links

 

You can add metadata to survey links by adding key-value pairs to the end of the link.

Just add a “?_=” querystring parameter and add your key-value pairs by separating keys and values with a colon and different key-value pairs with a semicolon.

 

?_=key:value;key2:value2;key3:value3

 

Examples:

Original link: http://fbly.io/l/NhsdE

 

Adding a customer_id to the link:

http://fbly.io/l/NhsdE?_=customer_id:1235

 

Adding a gender, product purchased and total sum to the link:

http://fbly.io/l/NhsdE?_=gender:male;product:iPhone;sum:700



Adding metadata to a website survey widget

 

There is a javascript API for adding metadata to the survey.

 

Call the instance from your app/website with 

window.FBLY.addProperty("phone", "iPhone")


To remove a metadata value, call it with
window.FBLY.clearProperty("phone")

 

Adding metadata via contact information for SMS and Email lists

 

Metadata can also be added beforehand when uploading contact information to SMS and Email lists.


In addition to required fields, any other column will be automatically treated as metadata. All respondents will receive unique links and their responses are automatically complemented with whatever data was uploaded in the contact list file.

 

Example:

 

Including customer id and gender to surveys a contact responds to

CSV example:

 

email,customer_id,gender

john.doe@doe.com,12345,male

mary.doe@doe.com,8342,female

 

All metadata in this approach will be preserved safe inside Feedbackly’s database and they will not be exposed to the respondent.

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  1. Kristian Stolt

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